We communicate in story. We view the world through default narratives. We need to believe. Strong, consistent stories bind our organisations. Our purpose, or just cause, well told, will bring us closer to and connect us with our stakeholders. 

Outside your organisation people form their own stories about you and your activities. You can contribute both positively and negatively to that narrative. Certainly, you should not let others frame your story for you without a coherent attempt to influence its direction.

But remember there are two sides to every story and that a story only has meaning from the perspective of the recipient, not the teller.

Take a moment to reflect on how your organisation’s story is being told, received, and understood—by watching this free webinar this month.